Exciting new Animation and Content for Parx Casino in Bensalem, PA

Oakland, N.J., March 2010 -- MicroFirst Gaming. has delivered exciting new animation and content for more than 3,000 slot machines using Bally Open Architecture iVIEW touch screens at the new Parx Casino in Bensalem, PA.

MicroFirst’s in-house creative team worked with Parx marketing executives to develop stunning custom iVIEW content that would be exciting for casino guests.

MicroFirst is distinguished in the gaming industry because it creates all graphics, animation, interactive content, and audio with an in-house creative team of artists, animators and musicians.  Members of the team draw on their decades of professional experience and educational backgrounds, which includes graduate degrees in fine arts and music composition.

MicroFirst is committed to developing content using the newest animation technologies in order to create exciting player experiences, increase patron satisfaction and casino revenue.

MicroFirst offers a wide array of products and services, giving their customers flexibility and customization. MicroFirst combines experience in television broadcast automation systems, gaming systems, and digital signage to produce industry-leading products, services, and content.

About MicroFirst Gaming

Founded in 1985, MicroFirst® is an award-winning international technology company focused on providing high quality, cost-effective solutions. Since its inception, MicroFirst has established itself as a leader in a number of industries including broadcast automation, video signage, hospitality, and gaming, and has continued to push the limits in its use of state-of-the-art technology. With in-depth knowledge and extensive industry experience, MicroFirst is a leader in technology service, content creation and installation, custom hardware design, and software solutions.

About Parx Casino

Parx Casino, largest and most impressive gaming facility in Pennsylvania, is owned and operated by Greenwood Gaming and Entertainment, Inc. Conveniently located 20 minutes north of center city Philadelphia, I-95 exit 37or PA Turnpike exit 351onto Street Road in Bensalem, the 260,000 square foot casino features over 120,000 square feet of gaming; 176 electronic table games; 3,300 slot machines; Parx Grill, an upscale signature steakhouse; Foodies food court; Chickie’s & Pete’s, 360 bar and nightclub; Jax sports bar, private event space for up to 150 guests and parking for over 5,000 cars. For more information on Parx Casino visit www.parxcasino.com

Sunday, March 21, 2010