Content Provider for Sands Casino Resort in Bethlehem, PA

Oakland, N.J., January 8, 2010 -- MicroFirst Gaming has been chosen as the provider of cutting-edge graphics, audio, animation and advanced interactive content for the new Sands Casino Resort Bethlehem. MicroFirst’s creative group and in-house audio production team worked in conjunction with Sands Bethlehem’s marketing team to develop a custom iVIEW content suite to enhance Sands Bethlehem’s patron experience and drive additional excitement and energy to the casino floor. Sands Bethlehem gains a distinct competitive edge with the exciting and eye-catching promotional messaging delivered by MicroFirst. Additionally, MicroFirst is now working with the Las Vegas Sands Corp. marketing team to provide content for both The Venetian Las Vegas and The Palazzo Las Vegas.

MicroFirst is committed to providing content with an unsurpassed level of quality and effectiveness, delivering comprehensive and innovative solutions that increase patron satisfaction and casino revenue. MicroFirst offers a wide array of products and services, giving their customers the flexibility and customization necessary to realize their potential. MicroFirst combines experience in television broadcast automation systems, gaming systems, and digital signage, producing industry-leading products, service, and content.

About MicroFirst Gaming

Founded in 1985, MicroFirst® is an award-winning international technology company focused on providing high quality, cost-effective solutions. Since its inception, MicroFirst has served a variety of industries, including broadcast automation, video signage, hospitality, and gaming, and has continued to push the limits in state-of-the-art technology. With in-depth knowledge and extensive industry experience, MicroFirst is a leader in technology service, visual content, custom hardware design, and software solutions. 

Friday, January 8, 2010